What Is a Doodle Video?
Doodle videos are used for many reasons, most commonly for training or marketing videos. They are also called doodle or whiteboard animations because they depict hand-drawn illustrations to create a narrative or message with which viewers can engage and digest the information more visually.
More specifically, a doodle video is a type of animation showing cartoons being hand-drawn while the narrator is speaking during the message. The combination of watching the drawing and listening to the message helps viewers engage and absorb the information you hope to convey. And with video marketing still on the rise, animations like doodle videos will provide you with a more creative way to advertise or promote a business.
Why Use Doodle Videos?
But, the truth is, you should use doodle videos in marketing for many more reasons than we just discussed. There are times when creating a doodle video is more effective than any other form of marketing. Here are nine times you should use a doodle video:
The idea is complex.
If you’re discussing a system or product that’s highly technical by nature, a whiteboard animation video may be the easiest way to present the information. Remember that people tend to get bored during complex explanations, and the more details included, the harder many find it is to focus.
But, regardless of pro you’re products on a landing page or sharing new ideas with the team, high-quality doodle videos can get your point across by capturing and keeping your audience.
A doodle video should be fast-moving and visually detailed. It also helps when there are many colors, making the video fun and easy to watch.
You’re expYou’reg multiple ideas at one time.
For similar reasons, a doodle video is excellent when you have large amounts of information to include in a presentation. As ideas begin to unfold visually and the narrator explains what’s has what’s, you have an excellent opportunity to present many different ideas without worrying about losing the audience’saudience’s
You have a story to tell.
There’s a way to tell your company or brand’s strands with a whiteboard animation or doodle video. Walt Disney proved nearly a hundred years ago that animation is a highly effective way to tell a story. Why not try for yourself?
You have old content to reuse.
Are you looking to repurpose content you already own? Perhaps you have a speech, podcast, or other audio you recorded on the topic; you can pair this with your doodle video. This is a great way to breathe new life into the content used, and you are on it.
You want to get the attention of another business.
Have you ever considered using doodle animations for B2B marketing? Whiteboard animation features an industrial look that’s casual, so it fits nicely into a corporate setting. Companies opting to use these videos give them the edge over competitors when approaching other businesses with an offer.
You want a presentation to include humor.
If you want to make a video presentation that includes humor, doodle animation is one of the best ways to get genuine laughs. Amateur or bad actors are annoying and awkward when they attempt to be funny on film. However, doodle animation features a laid-back visual style, which helps it communicate comedy flawlessly.
You don’t hire amateur actors.
And speaking of amateur actors, if you don’t hire any, then whiteboard animation is your best bet because you won’t have to! Not only will this save you from the embarrassment of lousy acting, but it can also be a great cost saver of time and money.
The subject at hand is very dull.
Much like overly technical topics, those that are very boring, such as legal terms, for instance, can benefit from doodle videos. As you know, people tend to pay more attention to something being explained visually, which means they also learn more. Using the combination of a narrator and animation will help your audience understand and remember what you presented.
You will use the content for social media marketing.
Do you plan to use YouTube or other social media network ads for marketing? If so, doodle videos lend themselves well to this format. People like animation, so it increases your chances of getting clicks, views, and sales.
And here there’s a fact: Did you know that YouTube alone gets 300 billion searches each month? If you want your share of this traffic, try using a doodle video and watch what happens!