Brands
Description
Keyword Search and User Experience
As mentioned, Moz Pro has a well-stocked cupboard of SEO tools contained in its single suite. These cover everything from website rankings and page optimization to site and internet-wide crawling, link tracking, and analysis using its Open Site Explorer and Fresh Web Explorer tools. This wave of reviews is focused primarily on ad-hoc keyword research, as that’s what business users will find themselves using most often. It’s how you identify the best possible search engine results pages (SERP) to target with an optimization strategy to help your pages rank higher. As such, I focused my testing largely on Moz Pro’s Keyword Explorer tool.
When testing each tool, I used the same set of five keywords to see how SEO metrics, results, and related keyword recommendations differed between each tool. The five keywords I tested with were: pcmag, digital marketing, online shopping, IT consultant, and small business accounting. This set provides a fairly real-world sampling of commonly used business search terms.
Duane (verified owner) –
Not bad, but the service does not meet my expectations.